5 Ways You Can Get More Traffic to Your Website

Having a website is one thing, but helping it grow and get found online takes a little care and attention. Think of your website like a living plant. It needs light, consistency, and a bit of love to thrive. Here are five ways to help your tattoo website rise in search results and connect with more of the right clients.

1. Add Fresh Content Regularly

Google loves when websites stay active. Even a short monthly blog or update helps your site feel alive and relevant. You can share stories about your latest tattoos, inspiration behind a new flash sheet, or what you learned at a convention. The goal is to show that your creative energy is flowing both in your art and online.

2. Use Keywords Naturally

Keywords are what help people find you. Use phrases your clients might actually type, like “color tattoo artist in Auburn, CA” or “fine line tattoo near Sacramento.” Add them in your page titles, photo captions, and blog posts without overstuffing. Keep it conversational and human.

3. Optimize Your Images

Your tattoo photos are the star of your website, but they can also boost your SEO. Rename each image with descriptive words before uploading, such as “colorful-bird-tattoo-auburn.jpg” instead of “IMG_4029.” Add alt text that describes what’s in the image. It helps with accessibility and tells search engines what your art is about.

4. Get Backlinks and Local Mentions

When other websites link to yours, it builds credibility. You can get backlinks by being featured in local magazines, art blogs, or tattoo directories. Even local collaborations, like a guest spot announcement on another shop’s site, can help. It’s like your community vouching for your art in the online world.

5. Make It Easy for AI and Google to Read

Search is changing fast, and AI tools now pull information directly from websites. Keep your site easy to read with clear headings, short paragraphs, and straightforward answers to common client questions. The clearer your content, the more likely search engines will recommend you to someone looking for a tattoo artist in your area.

If you’re ready to grow your art and your business in a way that feels aligned, explore The Artful Marketer. It’s a space for tattoo artists and creatives who want to connect their passion with purpose, attract the right clients, and build websites that truly reflect who they are. You don’t have to figure it all out alone. Let’s make your online presence feel as artful and intentional as the work you create. Reach out today to get started.