It is THE answer to the age old question “How do I attract more tattoo clients?” The Artful Marketer is a marketing coaching program designed specifically for tattoo artists and tattoo shops who want to learn how to consistently attract clients without relying on word of mouth. It teaches artists how to use social media marketing, how to run your own paid ads and make authentic content that builds trust with potential clients BEFORE they step foot in your shop.

While it is primarily a social media focused program we also cover branding, website SEO, email marketing and scheduling software so you have a strategy and a system that you can use for the rest of your career to attract clients in a rapidly growing and competitive industry — without feeling salesy, or cringy.

This program is built for tattoo artists with at least 1 year under their belt but we have worked with tattoo artists with over 40 years of professional experience

Building a new client base in a new city? Looking to focus more on a specific style? Trying to tattoo fewer days and just want to book larger projects that pay more? We help you customize your marketing strategy to fit your needs and goals If you’re ready to take control of your marketing, grow your audience, and fill your calendar with clients who love your work, this program is for you.

We don’t work with apprentices or people who do not have a legit, licensed place to tattoo out of. This is not a good program for people who don’t want to step outside of their comfort zone when it comes to marketing. If you are not willing to put in some serious work to learn the skill of marketing and never wonder “how do I get more clients?” ever again, or your looking for a “get rich quick” method, go somewhere else.

Not at all. The Artful Marketer was created for artists with ZERO marketing experience. Some of our past clients had a background in marketing but struggled to apply it to the tattoo industry. Ryan and the coaching team break everything down into simple, clear steps. Whether you’re starting from scratch or trying to go from 1 month to 5 months booked out, you’ll learn strategies you can implement immediately — without needing a background in marketing or business.

The program covers everything tattoo artists need to market their art and grow their business, including:

• Building a strong and authentic brand

• Social media strategy and content creation

• Website SEO and online visibility

• Attracting ideal clients and building a loyal following

• Email marketing and scheduling software

• Client communication, retention, and referrals

• Pricing and selling tattoos

• Marketing systems for long-term growth

• Marketing Mindset

Item descriptionThe Artful Marketer combines self-paced lessons, group coaching calls, and access to a private online community. This mix allows tattoo artists to learn on their own schedule while still getting guidance, feedback, and accountability from marketing coaches and peers who understand the tattoo industry.

Every tattoo artists goals are different with their marketing so we adapt what you learn to your specific goals. Some of our artists want to just focus on booking large scale sleeves and back pieces, others want to specialize in a specific style. Whatever your goals are, we have lessons and templates to help guide you to accomplish them.

Most tattoo artists spend about 1-3 hours per week on lessons, strategy work, and group coaching. Everything is designed to fit into a busy tattooing schedule and can be implemented step by step. The more consistently you engage with the material, the faster you’ll see results.

Absolutely. Some of our clients start with under 1000 followers and others have 10k+ but aren’t reaching them consistently. The Artful Marketer focuses on building an engaged and loyal audience — not just chasing follower counts. You’ll learn how to connect with the right clients and grow your online presence in a way that feels natural and aligned with your style.

Yes. While we consider this to be a social media focused program, many of our artists and shop owners are consistently attracting new local clients using our lessons on website SEO. Create website content that attracts clients 24/7. You’ll discover how to write blog posts, service pages, and portfolio content that boost visibility and convert visitors into bookings.

To better explain the results you can expect we recommend watching our TAM Client Testimonials. Results vary and depend on your level of tattoo experience, effort and market conditions. But before anyone works with us, we have them “try before you buy” schedule a 1:1 Marketing Strategy Session and get immediate access to a workshop recording and three assignments you can use to book tattoos THIS WEEK.

If you book a 1:1 Marketing Strategy Session and are not satisfied, we have a 100% money back guarantee so there is no risk to you.

Around 80-90% of our clients come in saying I hate social media” Many tattoo artists feel uncomfortable promoting themselves online and talking on camera — but The Artful Marketer shows you how to do it authentically and in a way that fits your personality. You’ll learn strategies that don’t require dancing on camera or posting constantly, and you’ll discover how to create content that feels natural, builds trust, and attracts the right clients without feeling cringy or salesy.

Absolutely. Even experienced tattoo artists with regular clients often find that The Artful Marketer helps them book out months in advance. Whether you want to attract higher-value projects, focus on a specific tattoo style, or fill your spots for your next guest spot or tattoo convention, the program gives you advanced strategies to refine your marketing, strengthen your brand, and grow your business in a more intentional way.

You don’t need to spend hours every day to see results. Most artists spend 1–3 hours per week applying what they learn from The Artful Marketer. Marketing and making content tend to take more time in the beginning but you get faster with your processes with practice and repetition. The course is designed to fit into a busy tattooing schedule, and the systems you’ll set up will continue working for you even when you’re focused on clients or creating art.

Yes — that’s one of the biggest goals of the program. The Artful Marketer teaches you how to position your work, write content, and share your art in a way that naturally attracts clients who align with your aesthetic and value your craft. Instead of taking on whatever walks in the door, you’ll learn how to fill your schedule with projects you’re passionate about.