Welcome to The Artful Dollar Podcast

The Artful Dollar Podcast is hosted by Ryan Roi, a financial coach and business strategist with over 15 years of experience in the tattoo industry. After witnessing countless tattoo artists and creative entrepreneurs struggle with financial literacy, pricing, and money mindset, Ryan set out to fill a critical gap — accessible, real-world financial education tailored to the creative world.

Each episode of The Artful Dollar explores powerful stories, fresh perspectives, and practical strategies for managing money and building financial confidence. Ryan and his guests — including tattooers, shop owners, and creative business leaders — share their experiences, challenges, and breakthroughs, offering listeners actionable insights they can immediately apply to their own lives and businesses.

The podcast goes beyond basic budgeting and dives deep into shifting money mindsets, exploring new financial concepts, and building healthy habits that support long-term abundance. Listeners will walk away with the tools to make smarter decisions, feel empowered around money, and approach their businesses with clarity and confidence.

For tattoo artists, shop owners, and creative entrepreneurs ready to transform their relationship with money, The Artful Dollar Podcast is a trusted resource and guide. Tune in to discover new ways of thinking, challenge old beliefs, and learn strategies to build a thriving business and a more abundant life.

Ryan Roi, finance and marketing coach, smiling and pointing at the camera. He has tattoos visible on his neck and hands. The background shows a wall with a dark brushstroke design and a bookshelf with warm lighting.

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Tattoo Marketing Made Simple: The Lighthouse Game

In this episode, financial coach and creative business strategist Ryan Roi shares one of the most powerful tools for tattoo artists and shop owners — The Lighthouse Game. If you’ve ever struggled to book the right clients, fill your schedule with meaningful projects, or feel confident marketing your art, this video is for you.


Tattoo Artist Money Management

Managing finances as a tattoo artist can feel overwhelming, especially with inconsistent income. That’s why I’m breaking down the complete Waterfall Money System, a proven method to help you automatically save, invest, and organize your money with ease. In this video, I’ll walk you through how tattoo artists can plan for retirement, reduce their tax burden, build a reliable emergency fund, and create lasting financial stability while working with unpredictable income. This system has helped hundreds of artists worldwide save more than they ever thought possible, pay off debt, eliminate back taxes, and finally feel in control of their financial future.


4 Pillars to Book Tattoos on Instragram

Are you struggling to grow your following or book more tattoos through Instagram? You’re not alone, and it’s not because you’re bad at social media. It’s because you’ve never had a proven system. In this training, Ryan breaks down the 4 Pillar Strategy trusted by hundreds of tattoo artists to consistently grow their audience, attract ideal clients, and fill their books month after month. If Instagram feels overwhelming or ineffective, this strategy will completely change how you approach it. You’ll discover how to build a repeatable marketing process, solve the real problems holding you back, and confidently turn followers into paying clients, guaranteed.


How to Get Booked Out in 30 Days (For Tattoo Artists)

In this episode, Ryan shares the exact marketing funnel that any tattoo artist can use to start booking more appointments right away. He walks through the complete system step by step and holds nothing back, giving you the tools you need to apply the strategy immediately and see real results. This is not theory or guesswork. It is a proven approach that has helped hundreds of tattooers attract new clients, fill their calendars, and grow their businesses. By following the process outlined in this episode, you will gain clarity on your marketing, build consistency, and create a reliable system for attracting clients.


Ready for More?

Want more conversations, tips, and strategies to help you grow your tattoo business? You can find even more episodes of the podcast on YouTube, Spotify, Apple Podcasts, and all major streaming platforms. And if you’re ready to take the next step toward building a thriving business, sign up for The Artful Marketer or The Artful Dollar to start mastering your marketing, money, and mindset today.